UX/UI Designer

Web Responsive

I had the opportunity during my time at Codal to work for a client in the wholesale cannabis industry that allows dispensaries to purchase goods from growers & suppliers. We were tasked with redesigning their existing e-commerce platform with a focus on improving their seller discovery, storefront, and product details pages. Unfortunately, due to privacy reasons, I can’t show the bulk of my work, but here are some brief notes about during my time on the project.—

• Collaborated with a UX designer during the discovery phase and performed usability testing with the client's customers in order to understand their pain points when using the existing platform.
• Set up requirement sessions with the client and created a feature list documenting the must have features they wanted for MVP.
• Created the initial wireframes and UI comps for web responsive. Below are a few sample screens of some of the work I did on the project.

• Successfully improved the global navigation which allows vendors to quickly find the sellers, brands, or products they wish to learn more about.
• Redesigned the seller discover page which allows vendors to easily find their favorite brands
• Improved the seller storefront UI by allowing vendors to customize and brand themselves. Also added better filter functionality which allows potential customers to easily find the products they want to purchase.
• Updated the client's product detail page that allows them to showcase the product images, view detailed information on the product, and view other related products.