Rebranding a technology conference

Overview

Techweek is a 7-day technology conference and expo to bring together a mixture of entrepreneurs and thought leaders.

My team and I collaborated with the Chicago-based company to rebrand its web platform with an emphasis on creating a delightful user experience combined with great visual design.

My Approach

The Techweek marketing team provided us with feedback regarding their existing site and identified that the platform needed a visual redesign and a simplified experience when searching for event information.

Through this feedback, my team and I sought to support their higher goals of making their web platform more thoughfully engaging in a manner that leverages their use of great photography, pairing it with beautiful interactive design, and streamlining the user flow in a way that delights and promotes Techweek's conference events.

Brand Refresh

Our first step was to define the Techweek brand, which we approached by using the brand’s use of photography. First and formost, Techweek exists to support their existing clientele who use their platform to find upcoming conference events hosted in their location. So a major priority that I set was defining the visual design that exhibited a festive and engaging quality and would also translate well on the web.

Typography System

Our first step was to define the Techweek brand, which we approached by using the brand’s use of photography. First and formost, Techweek exists to support their existing clientele who use their platform to find upcoming conference events hosted in their location. So a major priority that I set was defining the visual design that exhibited a festive and engaging quality and would also translate well on the web.

The Outcome

The hurdle with a brand that wanted to exhibit a festive personality was trying to take a step back and not have the brand appear childish or loud. I countered this obstacle by focusing on using geometric shapes and positioning them to appear as pixels and pairing the illustration with a vibrant color palette. The concept centers around the surrounding pixels which gives off the feeling of tech while also making it approaching and fun.

Home Page

This page showcases the main events that every Techweek conference offers and users can either learn more about the event or have the option to attend. Because this page was not made prevalent in the previous techweek website, I made it a point to put more focus on these main events by dedicating an entire to it.

Creating a Visual Framework

The hurdle with a brand that wanted to exhibit a festive personality was trying to take a step back and not have the brand appear childish or loud. I countered this obstacle by focusing on using geometric shapes and positioning them to appear as pixels and pairing the illustration with a vibrant color palette. The concept centers around the surrounding pixels which gives off the feeling of tech while also making it approaching and fun.