How do you help
an annual tech conference become more engaging?
High Fidelity Mockups
Sketch | Illustrator | Photoshop
The Back Story
01 - The challenge
Techweek hosts a 7-day series of events with a technology conference and expo to bring together a mixture of entrepreneurs, visionaries, and thought leaders. This weeklong celebration of tech and innovation brings the local community together and shines a global spotlight on the exciting developments in that community.
Through a very collaborative effort, my team and I helped the Chicago-based company by redesigning and rebranding its web platform with an emphasis on creating a delightful user experience combined with great visual design.
02 - Simplifying the experience
During the initial client meeting, the marketing team at Techweek provided us with feedback regarding their existing site and identified that the platform needed a visual redesign and an elevated path to view event information. Through this feedback, my team and I sought to support their higher goals of making their web platform more thoughfully engaging in a manner that leverages their use of great photography, pairing it with beautiful interactive design, and streamlining the user flow in a way that delights and promotes Techweek's conference events.
03 - Establishing digital
styles and standards
There was a strong focus in developing the design direction for Techweek. A major priority that I set was defining a design language that exhibited a festive and engaging quality that would also translate well on the web. Once my team aligned goals, we performed an indepth competitive analysis on other technology conference websites in order to better understand commonalities and features that worked well and possibly implement in my designs.
Through this comprehensive exploration, it was important to establish a feature that would align with the site’s content hierarchy and information architecture. Secondly the site was to be build within a responsive framework to accomodate for new devices and a variety of form factors.
After developing a competitive analysis on different online learning platforms, I created a moodboard consisting of those sites in order to gather inspiration. One of the sites that helped define the overall brand was Apple's WWDC (Worldwide Developer Conferece) and Circles Conference website. They displayed a very clean aesthetic while utilizing strong photography combined with a festive/bold color scheme.
Final Style Tile
After mood boarding, I created various style tiles with distinct aesthetics which resulted in the final style tile. The final style consists of elements from previous iterations.
The Web Platform
04 - New and Improved
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