How do you connect users to experienced coaches and mentors?
High Fidelity Mockups
Sketch | Illustrator | Photoshop
The Back Story
01 - The challenge
Kenshotree is a membership based coaching and mentoring startup located in Chicago, IL. The Kenshotree Coaching Marketplace strives to be a safe, efficient, affordable way to match coaches with people seeking training in leadership, management, and wellbeing.
Through a very collaborative effort, my team and I helped the client by redesigning and rebranding its web platform with an emphasis on simplifying the experience when searching for a coach as well as developing a clean, minimal visual design.
02 - Simplifying the experience
During the initial meeting, the client at Kenshotree provided us with feedback regarding their existing site and identified that the platform needed a visual redesign and the leading problem that we identified was that the process of matching of coaches and clients was not a user-friendly experience. My task was to design the user interface based on the wireframes provided by the UX team, in addition to creating a welcoming and informative landing page. Through my design process, I was able to create professional, engaging, and friendly designs to ensure the process of matching clients to coaches is smooth and efficient for every individual.
03 - Style exploration
A major priority that I set was defining a design language that exhibited a professional aesthetic but would still exibit friendly qualities. Once my team aligned goals, we performed an indepth competitive analysis on other coaching, lifestyle websites in order to better understand commonalities and features that worked well and possibly implement in my designs.
Some insights that I discovered was that too much text on one page could overwhelm users, so utilizing white space would be extremely important. The use of too many bright colors would stray too far away from professionalism and appear childish. Finally, I focused on using a layout that supports the grid system to keep consistency throughout my designs.
After developing a competitive analysis on various coaching lifestyle websites, I created a moodboard consisting of those designs in order to gather inspiration.
Final Style Tile
Gathering inspiration and keeping in mind the insights that I found from the competitive analysis data, I began to create a style tile for the clients review.
The Web Platform
04 - New and Improved
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